Wednesday, July 16, 2008

This is why advertising is so great.

14 months in the making, 42 countries, and a cast of thousands. Stride gum found this guy and offered to pay for his travels if he made a video of himself dancing in every country he visited. Their mantra is that the flavor lasts ridculously long. This video is a great piece of creativity that connects the notion of longevity to a human emotion; happiness.



Check out these links:
Where the Hell is Matt?
Stride Gum

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