Big surprise

Not really. Publicis' Honeyshed project FAILED. Read about it Here. Makes me laugh cuz Soft Pussy was SO convinced Honeyshed was the wave of the future. And, true, it might have been- but only because it was a Droga initiative. However, it takes a big man to admit when things aren't working out, and Droga did just that. As for Mr. Soft Pussy, add this to his list of suck.